Dealer Public Relations is an automotive advertising & marketing Internet sales business.Our goal is to take advantage of the fastest growing form of advertising – social media. Social media, in all its forms, can either help you or hurt you depending on how you use it. If you look hard enough, every dealership has some kind of bad press on the Internet – a bad review, a nasty blog, or a YouTube video of the customer’s bad experience. This kind of negative exposure may result in lower car sales, customers who use the service department once and never return (thus taking their business elsewhere), and/or bad word of mouth.
In an effort to avoid or counter this cyber negativity, the dealership has created a great website through time and effort, as well as gathering (and paying for) advertisements to drive traffic to their terrific website. To the dealerships dismay, when a potential customer conducts a search, they find the search will pull up not just the flashy and fantastic dealership website (and the good press), but also all the bad publicity about sales, parts, and service. So now the typical dealership will either respond to the negative review, or they might even post a fake review that gets dozens of responses about the fact it is fake, making the original critical blog or bad review now even higher in the search rankings. Dealer Public Relations helps prevent this vicious cycle of bad reviews and poor media relations.